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Are you curious to know how you can take advantage of WhatsApp Business API for Schools? Then look no further!
Popular and easy to use across the globe, WhatsApp is not only a messaging platform—it’s emerging as a central figure in education. WhatsApp is evolving from a basic chat application to a mighty learning tool.
Further, managing a school is no cakewalk. Whatever your goal is – to help students during an exam or initiate their interest in learning, it is essential to be connected. And each of us is aware that conventional ways of communicating are not working anymore.
This is where WhatsApp Business API steps in as a worthy solution. Using WhatsApp Business API for schools can improve your communication strategies and make learning more accessible than ever before. It makes it easy for administrators to automate all their messages and minimize human intervention.
In the blog, we will discuss how to use WhatsApp Business API for schools. We will also explore its benefits, use cases, and WhatsApp templates for schools.
What is WhatsApp Business API for Schools?
WhatsApp Business API is a messaging platform that facilitates school administrators to interact directly with their students, teachers, and parents. It is a vital tool in enabling conversation among the academic community through its amazing tools and features.
Utilizing the Whatsapp Business API for schools is a perfect choice as it integrates channels in the educational system. This ensures timely response and streamlines most of the tasks. Whenever there are new announcements or events, the administrative department can also reach out to students or parents easily.
It helps the administration to make communication more personalized and task-oriented by sending updates, reminders, and notifications. The thing that makes it ideal for schools is its affordable solution to inform the students and enhance productivity. Platforms like Getgabs make it possible to harness the full potential of WhatsApp Business APIs for your Edtech business.
Why is WhatsApp Business API perfect for school communication?
Executing the Whatsapp business API is helpful for schools and has multiple benefits. Following are some of the benefits of using WhatsApp Business API for Schools:
1. Easy Accessibility
WhatsApp is used by almost everyone—students, parents, and teachers—making it a trustworthy platform for communication. Its already familiar nature and high open rates increase the chances of messages being read and replied.
2. Instant Updates and notification
Using the WhatsApp API allows school administration to send automated and real-time updates to students and parents, ensuring they don’t miss any important updates. This instant communication feature is essential at a time of exams, enrollment, and admissions, when timely information can affect students’ performances.
3 Improve customer engagement and retention
School administration can improve engagement with the WhatsApp Business API, which helps them provide instant and personalized interaction with students. It makes sharing significant announcements and assigning work, reminders and updates easy. You may also send instant feedback to the students to make them more interested and informed.
4. Multimedia Support
The school authorities also post different kinds of content, such as videos, PDFs, voice recordings, and images. Such diversity enables learning to become engaging and entertaining. While ensuring the confidence of passing on information in a form in which the students can learn easily.
5. Cost-Effective
Unlike other traditional messaging tools, WhatsApp API is a less expensive and highly effective method to improve communication. Schools can share a large number of messages in a single go to multiple students without investing a lot of money in printing and assignment prices.
6. Better Parents Interaction
In the academic journey of students, keeping the parents informed and engaged is important. Using WhatsApp Business API, you can keep parents up to date with significant announcements and updates about their child’s improvement. It acts as a direct line of communication between parents and school management.
7. End-to-end encrypted messaging
WhatsApp Business API can also used for schools to send messages regarding the latest updates are encrypted with its advanced security features. The messages shared will be secured between sender and receiver only, i.e., only the receiver will be able to see the messages.
8. Streamline administrative work
It is not every person’s cup of coffee to run and manage the tasks of school administration. WhatsApp API enables the school to streamline recurring administrative tasks with the help of WhatsApp Chatbot. It eliminates the workload of human agents and makes the process much easier. Administration can automate tasks like application follow-ups.
Key Features of WhatsApp Business API for Schools
1. Bulk Messaging and Broadcasting
With WhatsApp API, you can send bulk messages and broadcasts. This makes it an excellent tool for communication. Using WhatsApp broadcast messages, you can:
- Announce Important Updates: Quick share of essential information regarding changes in course or exam timings.
- Inform about New Courses: You can also tell your students about the launch of new courses and events.
- Share Special Offers: Real-time-based promotional messages to boost enrollments.
WhatsApp bulk messages and broadcasts are great features for reaching large audiences on time. It is a great options for schools to share sensitive data and running a market campagins.
2. Automated Reminders and Notifications
One of the best features of WhatsApp API is its ability to send automated reminders and notifications to audiences. It is essential to keep parents and teachers on track with their courses and finish on time. Let’s see how you can use it:
Deadline Alerts: Inform students regarding their project submission deadlines.
Progress Updates: Automatically send messages to a student about their academic progress and completed lessons.
Course Program: You can send automated messages about upcoming classes, exams, and projects.
3. Interactive AI Chatbots
You will be amazed to know that you can build your own WhatsApp Chatbots on WhatsApp API. This chatbot helps to provide 24/7 support services to students. Here’s what it can do for your school administration:
Provide Study Tips: With Chtabots, you can offer personalized study suggestions and exam tips without the involvement of any human agents.
Response To FAQs: Instant answers to common questions like school timing, dress code, and technical problems.
Assist in course selection: Helps students in selecting the right course based on their passion and interest.
4. Analytics and Insights
WhatsApp APIs give you rich analytics and insights that enable you to refine your e-learning approach. Below are the things that you can monitor:
Engagement Metrics: Watch how students engage with various types of content.
Response Time: Take note of the average time it takes your team to respond to each customer’s questions.
Message Delivery Rate: Make sure that your messages arrive at the right time and have an impact.
These findings enable you to make your communication strategies easier and make students happier.
5. Click-to-WhatsApp Ads (CTWA)
Click-to-WhatsApp ads are the ads that you see on Facebook and Instagram. It allows students to start the conversation directly by clicking the ad. School administration can improve their engagement and conversion rate with them.
Institutions can use it to promote courses and webinars and provide instant details about new programs. The moment users click on the ad, they’re directed to a WhatsApp account where an automated response or live agent will answer queries. This direct and personal approach increases the chances of sign-ups and student interaction.
How do you set up WhatsApp API for the school?
1. Create a WhatsApp Business Account
To start with WhatsApp marketing for school, you need to create a WhatsApp API account through any API provider like Getgabs and GetItSMS.
2. Make Your Customer List
Begin building your list of customers by making the customers empower your WhatsApp broadcast list to opt-in. Promote your WhatsApp profile through social media platforms.
3. Segment Your Audience
Divide your customers based on preferences and when a customer list is created. It is a relief to send personalized messages and marketing materials to appeal to your clients.
4. Send Regular Updates
Send regular updates to keep students interested in your administration tasks and projects. It can include information such as upcoming classes, special offers, or newsworthy items about your business.
5. Provide Exclusive Offers
Encourage customers to subscribe to the WhatsApp broadcast list and send exclusive discounts which might only be for the subscribers on WhatsApp. The notification could be about discounted art courses, complimentary sample classes, or similar discounts that would urge people to subscribe.
WhatsApp Message Templates to Initiate Student Engagement for Your School
In this article section, we have designed some WhatsApp message templates for schools to save time and increase engagement. Some of them are given below:
1. Welcome Message For New Student
You can use this WhatsApp message for your school to create an impressive first impression and provide information such as class time and contact. A good welcome message makes the student more welcomed and engaged.
“Hi [Student Name]!
Congratulations! Welcome to [School Name]. We excited to have you as a part of our education community. Bag your things to your first lesson on [Date and Time]. Feel free to contact us any time you may have further inquiries. Let us make learning enjoyable for you.”
2. Registration & Enrollment Confirmation
You can use these messages to send confirmation notifications on enrollment and registration of students in the course.
“Hii [ Name],
We are happy to notify you that your enrollment for the course [Course name] has been confirmed. Congratulations on your selection to [School Name]! Looking forward to seeing you soon in the school this winter.”
3. Attendance Reminders
This school WhatsApp reminder is for reminding parents and students gently about punctuality and consistency of attendance. It is a great way to show them you genuinely care about their education.
“Dear [Name],
It is to notify you that you only have [Attendance %] attendance. The minimum attendance required is [Mandatory attendance %]. Please take care of your attendance so you can sit for the next exam. Best regards, (School name)”
4. Fee Payment Reminder
These friendly messages can help you avoid those awkward conversations about upcoming or overdue fee payments. It makes the fee collection process more professional and straightforward. Below is a WhatsApp message for school you can use:
“Dear [Parent’s name], This is a reminder message for a fee of [amount] of [Student Name] is due by [Date]. Kindly pay the fees before the due month to avoid additional charges. Ignore the message if you have paid already. Regards, [School Name]”
5. Holiday or Festival Announcements
This WhatsApp message can inform the student or parents with information about holidays or breaks in advance. Do not forget to get the resumption date to keep everyone informed.
“Hello [Student Name],
Just want to notify you that there will be no classes from [Start Date] to [End Date] due to the forthcoming Holi festival. Classes will continue from [Resumption Date]. We wish you a Happy Holi full of a lot of colors.”
Use Cases of WhatsApp Business API for School
1. Get Feedback for your Courses
Usually, school administration sends an email or SMS to ask students for their feedback on the courses. And 65% of the time, those emails remain unopened or ignored. On WhatsApp, you not only receive instant feedback for your course 98% of the time, but you can also get a chance to re-engage with students. Ask for Feedback from students by sending Quick Reply buttons to make it easier for them.
2. Targeted Marketing Campaigns
Use WhatsApp Retargeting Campaigns to filter and target specific students. Its features can help you retarget students based on advanced filters & segregate them on whether they read, replied, or clicked on your message.
Increase the conversion by reaching the correct individual at the correct time, improving the effectiveness of your school marketing campaign.
3. Create new leads
Students and parents are overwhelmed with marketing messages on the internet and are looking for the human touch to make the right decision. Rather than attempting to make leads via online ads or landing pages, you can re-direct people to WhatsApp and have direct two-way conversations. Such conversations enable you to present appropriate information and follow-up on interested candidates in order to maximize enrollment.
4. Deliver instant replies
WhatsApp Business API allows users to connect directly with you and get more information about your institution. Further, delight them by responding instantly to students’ or parents’ queries.
5. Streamline the application process
The process of application can be stressful for your students and employees. A lot of paperwork and manual steps make it tedious and time-consuming for everyone involved. With WhatsApp Business API, you can notify candidates of the status of their applications, schedule one-on-one interviews, and deal with FAQs and any complaints.
Frequently Asked Questions
Q1. How does WhatsApp Business API help school administrations?
A. WhatsApp Business API helps school administrations in various ways. When compared to older platforms like email, it has a higher open rate. WhatsApp messages helps improve response and increase conversation rates.
Q2. What types of messages can be shared through WhatsApp Business API?
A. WhatsApp allows schools to send personalized messages to students and parents. School administrations are allowed to develop and broadcast messages to market their classes and share updates about exams or events.
Q3. What are the benefits of using WhatsApp business API for schools?
A. WhatsApp business API for schools offers an efficient approach for schools to automate their operational task. It’s a budget-friendly tool used to inform students, enhance admissions, and foster productivity.
Q4. Can we provide 24/7 Support services through WhatsApp API?
A. Yes, WhatsApp business API can provide good customer support, automated replies, quick query resolution, 24/7 availability, and effortless integration with CRM systems.
Q5. How can I set up WhatsApp Business API for school?
A. Setting up WhatsApp API is a very simple process and requires a few steps. These steps include applying for access, setting up a business profile, selecting a business solution provider like Getgabs and integrating the API with your business software.
Conclusion
The use of WhatsApp Business API in schools has proven to be a very promising and potent learning communication and interaction tool. It helps school administrations to enhance the quality and reach of education immensely. WhatsApp Business API offers various features to simplify conversation and improve student experience through personalized and real-time updates.
Institutions can engage students actively with interactive live sessions, exam reminders, course materials and media, and so on. Collaborating with official Meta partner Getgabs allows you to utilize WhatsApp beyond one classroom and leverage the platform to promote your service at scale. We hope you find this blog helpful. So, get ready to take your education communication process to another level.
