In modern marketing, a WhatsApp drip marketing campaign is a secret sauce for your recipe to engage customers and nurture leads. 

Have you ever searched for a product on web pages and left the website without buying? Then, you might have also seen a series of messages coming your way that were relevant to the products you searched for. Sounds familiar?

Don’t worry; nobody is watching you! Now you may ask what such messages are, and why these text messages matter. What’s so special about these messages, and how is it better than other marketing approaches?

First, a quick intro on WhatsApp. The platform is well-known for communication, and with over 2 billion downloads, it became the first choice of many businesses to create successful campaigns. This channel’s reliability and user-friendly nature make it the most used app globally. 

With the increasing number of WhatsApp users, you get an opportunity to cater to larger customers and take your business to new heights. Things are already getting spice up.

So without any delays, let’s dive deeper into the article to learn how the secret sauce of WhatsApp drip marketing campaigns can add an extra element to your marketing recipe. 

What is a WhatsApp Drip Marketing Campaign?

A WhatsApp Drip marketing campaign is an automated process of sending personalized and relevant messages to your clients over time, depending on their needs, behavior, and stages in the sales funnel. However, you must understand that starting and running a triumphant WhatsApp drip marketing campaign is not as effortless as it sounds. 

You might have seen many companies using different promotional techniques, such as email drip campaigns. Perhaps we can’t neglect the fact that these campaigns are failing miserably. This is major because people are shifting to modern ways of communication like WhatsApp. The platform goes beyond personal conversation; it has advanced business communication and marketing techniques. 

If you are unfamiliar with the term WhatsApp drip marketing, simply you can say it is an automated way to send personalized messages to your potential and existing clients. The messages are sent over time to create relationships and promote your company. 

Why WhatsApp Drip Marketing Campaign is essential?

WhatsApp drip marketing is all about providing relevant information to clients when it matters most. It allows users to automate messages to be broadcast in various formats like videos, webpage links, text messages, and many more backed by WhatsApp.

Additionally, you can add your personal touch to each message depending on the buying stages of customers. Since the needs and thinking of clients are quite different, WhatsApp drip marketing assists them at every step of their journey through personalized messages. 

Benefits of the WhatsApp for Drip Campaign 

The main purpose of the WhatsApp drip campaign is to send messages to your customers when it matters the most. This amazing approach brings numerous benefits to your business which we have mentioned below in detail:

1. Enhance Engagement 

When you pick WhatsApp it comes with high engagement rates which makes it the ideal platform for drip marketing campaigns. Messages received on this site have a higher chance of open and being read by the recipients within less period. This makes sure that the messages you send reach the right audience. 

2. Personalization 

Personalization is like a hidden pillar of your business to make it stand out in the competitive world. Approximately, 76% of clients like to shop from brands that offer personalized services. 

WhatsApp is potent when it’s about personalization on a larger scale. 

It allows users to have a one-on-one conversation that makes your conversation more personal and precise with customer taste. This overall makes communication more effective as you can send tailored messages based on clients’ needs, behaviors, tastes, and preferences. 

3. High conversion rates

Where conversion rates for email and SMS campaigns are around 2%-5%, WhatsApp shines out with a conversion rate of 40% to 60%. That’s what makes the WhatsApp drip campaign an excellent marketing strategy as it offers regular and appropriate conversations that fit your clients wants. 

4. On-time information 

From welcome messages to after-sale messages, timing remains an important factor in attracting and engaging clients. With the use of WhatsApp automation, you can send the right messages to the right person at the right time. 

5. Instant Feedback 

WhatsApp allows you to collect valuable feedback from your customers that helps in knowing what is working for your business and what not. Using features like WhatsApp templates you can send ready-to-use feedback messages making customer feel that their opinions matter for the company. 

How to Use WhatsApp Drip Campaigns?

If you’re also looking for result-driven campaign ideas, then stop right here. 

Integrating the WhatsApp drip campaign into your business allows you to reach clients in several ways. However, the main goal stays the same: keep potential and existing customers involved with personalized messages.

Let’s have a quick look at some kinds of WhatsApp drip campaigns that you can use: 

1. Welcoming Your Clients

Receiving a warm welcome creates a great impression on customers. Once you capture the attention of clients to your product or services, it is the moment to share a welcome message. This message includes a quick introduction to the brand and details on the best products or services. 

2. Renewal Reminders 

You can use WhatsApp to notify customers about the renewal of subscription-based services offered by your brand. Sending automatic alert WhatsApp messages to your customers to help them know about the upcoming renewal date is a good way to keep them informed. 

3. Engagement Drip Marketing Campaigns

You can also use personalized and interactive drip campaigns to increase clients who visit offline and online shops. Such types of campaigns are particularly designed to gratify clients.  Businesses can create an engagement drip campaign for current clients, or individual clients and prospects. 

4. Lead nurturing

Potential customers interested in your product or service offering are called leads. While many people are interested in your product, offers, and discounts, some among them will be more curious than others. Due to this, you need to divide and prioritize leads before sending them the messages. 

Yeah, we know right now you must be wondering what nurturing means. It refers to keeping prospects engaged by providing them with information until they become a permanent customer of your brand. Nurturing leads involves providing product information and features, showcasing the services, etc. 

5. Recommendations 

The use of recommendations like ‘You may also like’ isn’t just restricted to OTT platforms. Recommending products and services based on the preferences of customers is a practical way to keep them engaged. You can specify product or service suggestions for each market sector and client outlook. 

Through suggestions, you can easily reach out to existing clients and convince them to buy products similar to one they are already utilizing. 

6.  Validate Drip marketing 

Every time you lock the deal or get service renewed, you will need to tell customers about that too. But you need to keep in mind before sending the confirmation messages, that validation text is fine enough to display ‘booking done’ or ‘thank you’. It also lets you send more useful engagement resources involving tips or tricks on how to use products. 

7. Onboarding Clients 

Greeting new clients is amazing, but businesses can take it to a new level with onboarding messages to achieve simple goals like product purchases, planning a test drive, or booking an appointment. 

Leverage 0,10,15 Strategy in WhatsApp Drip Marketing Campaign 

As per this strategy, the first messages you send to customers must clear doubts and notify them that their cart is empty. This will help you improve your conversion rates. 

The next messages must include a time-bound 10% discount or offer. Such kinds of promotional WhatsApp blast messages encourage consumers to buy more. 

Lastly, after some period, send messages offering discounts of up to 15-20% off with a shorter period of expiry. Just like that, you will not lose your audience by delivering a flat discount to all of them. 

Bonus Tip: Showcasing clients’ testimonials on your social site or website will seal the discount interest. 

Sending promotional messages is only worth it when you make customers feel that if they don’t use these offers on time, they will lose at retaining amazing opportunities and deals. Make sure the discounts are automatically applied at the time of checkout if you’ve provided them one. Using this strategy is something that makes your signature WhatsApp Drip marketing campaign admired by your customers. 

A successful WhatsApp drip Campaign can improve conversion rates from 3-4% to 7-8%. WhatsApp drip marketing campaigns can use the ability of WhatsApp’s two-way communication to improve your marketing campaign with honest and instant customer reviews. 

Your multiple-step campaign may be an automated learning on responses, time, and extra things. These top D2C companies, specifically your rival within the market, are already testing the number of messages transferred, up to, with what is replicated.

Don’t let boring market campaigns be part of your journey, elevate them using this strategy to take your brand to another stage. 

Stages to set up WhatsApp drip marketing campaign

In this section, we’ll explain how you can set up a WhatsApp drip marketing campaign. The only need is that your brand has a WhatsApp Business API integration. 

Let’s begin your campaign now!

1. Your business needs access to the WhatsApp Business API and a trustworthy WhatsApp Business API solution provider like Getgabs, to set up your WhatsApp drip campaign. Then you can either employ WhatsApp broadcast or the API provider’s automated workflows. 
2. You can also operate the WhatsApp broadcast feature to plan or schedule messages you need to send at a particular period for easy drip marketing campaign. 
3. For one who is searching for more advanced automation features and customization choices, using WhatsApp API provider workflow is a great method to start. That’s how companies can easily use personalized text depending on the customer’s data along with technology like conversational AI to build polished WhatsApp drip campaigns. 
4. Whereas, human agents have the power to block the campaign for particular contact without bothering the whole customers. In such a manner, WhatsApp API provider like Getgabs permits better-targeted and more interesting WhatsApp drip campaigns with their automated workflows.

Tips to Upgrade your WhatsApp drip campaign

So it’s time to get ready to learn valuable insights on how to upgrade your WhatsApp drip marketing campaign! The best part about it?  Executing just a few of these tips can provide more sales, better customer relationships, and a whole lot less bother. That’s how powerful this can be for your business. So below are some useful tips to run an effective and successful WhatsApp drip marketing campaign: 

1. Obtaining WhatsApp Opt-in

Creating successful drip campaigns starts with regard and consideration. You need to obtain explicit consent from your customers before sending them WhatsApp drip campaign messages. Ensure that you comply with WhtasApp’s regulations and avoid messages that are not required. 

2. Personalize WhatsApp campaign

Generic messages are no longer as effective as it used to be. Personalize your drip campaign messages tailored to each recipient create a strong connection and boost engagements. You can add customers’ names and information like interests, and past interactions to make messages more personal and appropriate to them. 

3.  Divide the audience

Not every customer’s thinking are same. To better tailor content, divide your audience based on location, age, purchase history, interests, and previous conversation. Segmentation makes it easy for you to target a specific group with relevant content leading to high engagement rates. 

4. Compose compelling content

Compose the content that provides valuable insight about your product or services, while adding images, gifs, videos, and other media elements. Keep your message clear and on point for better engagement. Further, a strong and precise call to action (CTA) can help in navigating the audience towards further action. 

5. Use Automation

The action setup should rely on events and optimal message scheduling. The implementation of WhatsApp automation tools should done to confirm it is timely and appropriate to every conversation.

6. Take time and frequency into consideration 

Taking consideration on the frequency and timing of your marketing campaign messages to avoid overwhelming and irritating your customers. Also, knowing your client’s time zone is essential to send them messages within particular hours. 

Top 5 WhatsApp Drip Marketing Campaign Templates

Here are the top five WhatsApp drip campaign templates that you can use for your own WhatsApp drip campaign messaging strategies: 

Template 1:

Greeting new customers to your brand and direct them through entire products and service offerings. 

Welcome to [Brand name], Hey[customer name]!  We are honored to have you here and invite you to the platform that lets you explore your desires. You are only a few clicks away from unlocking the limitless potential of the platform. Click on the below link to get started with us. [Link]. In a few days, we will reach you with a series of messages to begin your trip. 

Template 2:

Notify the clients by providing them with more details on the business and offer assistance, while letting them know you care for them. 

Unclose the potential of [Company name]! Hey [customer name], We are glad to see you habituating with our services. We just want to check in and see whether you need any help or assistance. Don’t hesitate to reach us for any queries. We deliver services to more than 400+ businesses, and we love to partner with you. Click on the video link to learn about the possible benefits of our platform in deep. We’re always here to support you. 

Template 3:

Several other methods to include media include the use of video or images and guide customers in forming the firm. 

Below is the video that gives you a glance at the right steps to follow to get the best result from the platform. 

• Scan the QR code from the site and send your campaign. 
• Connect your number with [Company name]. 
• Certify your Facebook Business account. 

We request you to observe this few-minute video tutorial to get begun [link]. 

Template 4:

Increasing the chances of customers becoming more loyal to the brand by showcasing success stories, client testimonials, and reviews. 

Get marketing on WhatsApp.

Hey[Client name], 

With[ company name], inaugurate your WhatsApp drip campaign and share 1000s of opted-in clients in just one click. Finding it difficult to believe us? Watch the performance of [firm name], and how it is creating more than two lakh subsidiaries every day by sending a single WhatsApp notification. 

Template 5:

Inviting clients to special occasions or events like gameplay to interact and make their experience with companies more tempting. When clients are unresponsive to your messages, send them thoughtful messages with stimulating incentives to confirm a sale. 

Hey Aarav! A warm welcome to [business name] first game show on WhatsApp. The season-end sale is here and it’s high time to steal the deals and offers. Are you ready to unbox your gift? Pick your mystery box and get lucky!

Frequently Asked Question 

Q1. What do you understand by WhatsApp drip marketing campaign?

A. WhatsApp drip campaign is an approach where businesses use WhatsApp to engage several customers and send them messages at the right time. It includes sharing automated messages like welcome messages, event reminders, and order confirmation.  

Q2. What should be the content size for a WhatsApp Drip Campaign?

A. As per the WhatsApp guidance, WhatsApp message templates can have up to 1024 characters but it is excellent to keep WhatsApp drip campaign message content precise, crisp, entertaining, and under 160-200 characters.

Q3. How much does a WhatsApp drip campaign cost?

A. The cost of a WhatsApp drip campaign can vary depending on factors like the WhatsApp Business API provider you choose, the number of messages sent, automation features, the size of the audience, and many more. Many platforms provide monthly as well as yearly subscription plans. 

Q4. Is it feasible to employ video and images on WhatsApp Drip Campaign?

A. Using WhatsApp drip campaigns you can automate the broadcasting of data in different content formats that are supported by WhatsApp including images, videos, web page links, etc.

Q5. Do WhatsApp drip marketing campaigns work?

A. Absolutely, WhatsApp drip marketing campaigns can be positively effective when integrated perfectly. With a conversion rate of 40% to 60%, it is great to nurture leads, boost engagement, and drive conversion. In the end, success depends on targeting the right audience and sending valuable content. 

Conclusion 

WhatsApp drip marketing campaign allows businesses to bring personalization and original to their communication which helps in achieving a high level of engagement and return on investment. Satisfying the client’s expectations and reacting on a timely basis is the finest way to designate yourself as a customer-centric brand.

People have shifted to new methods of communication and that’s why you should too. It is high time to leverage the most popular technology and famous communication platform to reach your customers in a much more personal manner.

With the WhatsApp drip campaign, you can send the right messages at the correct times and boost the brand’s online presence. So, don’t wait any longer. Use the magic of WhatsApp drip campaigns to push customers through the sales funnel. Don’t forget to include our tips and tricks to set up and manage these campaigns.