In earlier days, tax advisory services experienced significant growth and transformation because of digital creations that happened over the same duration. The prior reason for this is the creation of WhatsApp Business API, which has changed the way Fintech companies engage with their customers. Using WhatsApp Business API for the Fintech industry can improve their customers’ experience, enhance efficiency, and promote growth.

Let’s explore the ways to boost tax advisory services with WhatsApp Business API.

What is WhatsApp Business API for the Fintech Industry?

WhatsApp Business API for the fintech industry enables them to reply instantly to customer problems & queries, schedule meetings, and share project updates or deliverables through a channel that clients already use for their Business.

Immediate access, as well as more conversational dialogue, fosters better communication and supports client relationships and satisfaction. They are creating most of the in-built catalog by displaying typical services and lists or just the charges, enabling clients to browse the options without leaving the ‘chat box.’ Send documents, videos, presentation decks, and many more built-in multimedia messages for instant communication and to foster feedback loops with customer stakeholders.

WhatsApp Business API for tax advisors provides WhatsApp automation features for welcoming and out-of-office conversations when you are dedicated to a project, taking a well-earned break, or working out of hours. 

Using WhatsApp chatbots to connect with customers without requiring human intervention offers secure encryption but also takes care of most privacy requirements, with lower prices for improved client relationships and helping to get them a blue tick verified badge on their business profile.

How Can Tax Advisory Services Use WhatsApp Business API?

There is a rundown of the use cases of how Tax advisory services can use the WhatsApp Business API for the Fintech industry:

1. WhatsApp as a lead generator

WhatsApp Business API is a significant tool for lead generation. Apart from obtaining new leads, it can be used as a remarketing tool to reach out to cold or inactive customers. Suppose you have access to the WhatsApp Business API. In that case, you can use Facebook Ads to click on WhatsApp to start a conversation with positive customers. 

This is how tax advisory services can use WhatsApp Business for lead generation-

• Designate a quick contact with leads
• Automatically get hold of client contact details
• Follow up with positive leads
• Target inactive or dormant users
• Manage a good rapport with customers and leads

2. WhatsApp API as a tool for customer service

Fintech industries require a superior chat platform to provide the best customer experience as you are achieving more client requests than you can manage all in one place, and this time to access the WhatsApp Business API. To access the advanced version of WhatsApp Business, you will have to target a service provider.

With a WhatsApp business solution provider, Fintech industries can not just connect with their prospects but also give them immediate service. WhatsApp Business API integration with tax advisory services saves time and effort. You can instantly reply to customers to answer FAQs, and your team can then aim for more essential business tasks. 

This is how you can boost Tax advisory services with WhatsApp Business API to offer better customer support-

• Prompt and responsive client support
• Leading data privacy and safety, thanks to end-to-end encryption on all WhatsApp discussions.
• Power to use automated replies and greetings
• Client satisfaction tracking and reporting analytics with WhatsApp Business API

3. WhatsApp as a platform for marketing

Tax advisory services use WhatsApp Business API as an effective platform for marketing their brand and services. A WhatsApp business profile enables the sending of promotional messages to subscribed users, which is the best way to promote the Business and enhance sales. WhatsApp encourages sharing rich media in the form of multimedia that can be used to run a variety of marketing endeavors.

Fintechs can use WhatsApp Business API for –

• Send promotional messages and reminders
• Share automated bulk messages to a large number of contacts
• Create video marketing campaigns

4. WhatsApp Business API for self-service

Nowadays, customers want to search for answers to their doubts on their own. Hence, it helps if you invest in self-service choices like a knowledge base with replies to common questions, which gives clients immediate replies and resolutions to their problems. This would not only add value to the client’s journey but also help to achieve a competitive edge in the Fintech sector.

With WhatsApp Business API, you can –

• Set canned responses
• Send automated messages
• Share quick information with a resource center

5. Payment reminders

Fintech industries can automate payment reminders to inform customers when an invoice is due and notify them about late payments that might incur costs. By automating and conducting these reminders, Fintech can lower the number of late invoices.

6. Financial education and awareness

Fintech industries can access WhatsApp’s business API as a tool to educate people about finance and financial services. Companies can even use it to spread awareness about the services they provide, which will achieve more clients and enhance the entire business growth. 

7. Customized financial insights

WhatsApp Business API for tax advisory services is used to offer clients customized tax insights and recommendations for other services. By doing this analysis on the customer’s transactions and behavioral data, fintech industries can provide customized planning on finance & taxes, investing, or saving advice.

Conclusion

Integrating WhatsApp Business API for tax advisory services enhances the customer experience, simplifies operations, and enhances service quality. Utilizing the power of this popular messaging platform, you can strengthen relationships with consumers, reply to their inquiries, and put your industry at the top in the competitive market.

In a world where speed and customization are the keys, adhering to the WhatsApp Business API is not only a technological upgrade; this is a strategic move that helps the Fintech industry firm thrive in enhancing the competitive landscape. Adopt the tool to develop a more interactive, engaging, and effective client experience, assuring the clients feel appreciated every step of the way.

Also Read: How to Use WhatsApp Business API for CRM Integration?