Are you struggling to find the best Email Marketing Service Providers to grow your business? Then this article is might for you. 

In the realm of online marketing, email marketing is commonly considered a low-cost but highly impactful tool that can increase customer engagement and drive sales. As a result, it remains a key digital marketing strategy even today. 

According to many studies, 9 out of 10 marketers say that email marketing is extremely significant to their overall marketing strategy. And 95% agree that email marketing generates excellent ROI. So whether you wish to nurture leads, boost sales, or customer engagement, an appropriate email marketing service provider can help you achieve all. 

However, with so many email marketing service providers, finding the right one can be overwhelming. While some of them are great in automation, others have expertise in ease of use or e-commerce-specific capabilities. So how do you choose the one that fits best to your business needs and goals? 

Don’t worry, we have done this job for you. In this article, we will discuss the top 10+ email marketing service providers with their features and pricing. Let’s get started!

What is an Email Marketing?

Email marketing is a digital marketing strategy that uses email to promote your business’s products or services. Businesses can also use it for nurturing leads, driving sales, and building customer loyalty. 

With so many ways to connect with customers, it is still hard to beat a well-written and well-timed email. Since customers opt-in to receive emails, it is more likely to convert when compared to other channels. Additionally, its high ROI makes it an important tool for businesses to implement in their business strategy. Using email marketing business can: 

• Promote their products and services.
• Build long-lasting customer relationships.
• Collect feedback from customers. 
• Share current updates and achievements.

Modern email marketing has come far beyond the mass mailing of emails that are no longer effective. Instead, it now focuses on personalization, segmentation, and consent to engage with customers more effectively. In the long run, a well-structured email marketing campaign can help generate sales and build a brand community. 

Why is Email Marketing important?

Email marketing is not any new form of technology. It is one of the very first digital communication tools that arrived back in 1971. Even being so old, email marketing is used today more than ever with 4.7 billion projected by 2026. 

Now, you might be thinking, “Isn’t social media where it’s at for marketing these days? What is email marketing going to contribute to my plan?” Although social media is a vital channel for any digital marketing plan, email has its own perks. Here are the following reasons why email marketing is vital:

1. Build Customer Relationship

Regular and relevant interaction helps businesses build good customer relationships. As per many studies it is found out that 37% of marketers consider online mail as the most significant channel for customer retention and loyalty. Here are the following reasons why email marketing is essential:

2. Increase Brand Awareness

Continuous engagement with a targeted audience through value-driven email messaging is a powerful method to build significant awareness of your brand. Relevant emails that stand out among crowded inboxes are more likely to grab customer attention. 

3. Cost-Effective Reach 

Email marketing is an extremely cost-effective form of marketing channel with higher ROI than traditional print or direct marketing. Using an email marketing service provider allows you to add contacts and scale campaigns at a very minimal cost. 

4. Improves Website Traffic 

Call-to-action within email marketing campaigns can directly take the active subscriber to the targeted page for a website. Things like gated content previews, newsletter highlights, and promotional offers turn customer interest into visits. 

5. Drives Conversions

Electronic mail marketing is a strong tool for driving conversion.  Whether purchasing something, registering for a webinar, or downloading a resource, an email campaign online can prompt subscribers to take action.

6. Track Performance 

The best thing about email marketing is it lets you measure and track the performance of your marketing campaigns. Did your targeted audience receive your message? Which type of email marketing message is more effective? It provides you insight into everything. Email marketing allows businesses to:

• Track metrics like click-through rate, conversion rate, and open rate. 
• Calculate your Business ROI.
• A/B tests your subject lines and other email components to find out what works for your business. 

Understanding Email Marketing Service Provider

An email marketing service provider is a platform that allows businesses to create, send, and handle email marketing campaigns. Think of it as a digital post office that manages everything from delivering emails to ensuring they on’t end up in spam. 

A good email marketing service provider offers features such as email templates, automation, analytics, and contact management to build and track emails easily. For newsletters and promotions to auto-follow-ups, an ESP guarantees emails end up in front of the right people at the right time.

Seasoned email marketing agencies are aware of the insider tips to execute successful campaigns. Further, they possess the best email marketing tools and resources to create and close more leads.

Top 10+ Email Marketing Service Provider 

Here are the top email marketing service providers that can help your business boost ROI and build effective customer relationships:

1. Mailchimp

Mailchimp is perhaps the most renowned email marketing provider company initiated in 2001. It was later purchased by Intuit in 2021 and has expanded into integrated digital marketing. Most beginners typically begin with it due to its user-friendly interface and robust functionality.

It provides a huge array of features you need to create, deliver, and measure effective email marketing campaigns to your customers and subscribers. The tool is flexible yet simple enough for someone just getting started with their startup’s email marketing strategy. Best of all, MailChimp has 300+ integrations that assist you customize the tool to your business. By using these integrations, you can even personalize your marketing to get the most out of your email strategy.

Key Features:

• Pre-designed email templates
• Robust A/B testing feature
• Integration with tools like Google Analytics and Salesforce
• Instant creation of landing pages 
• Automation tool

Pros:

• Easy-to-use interference allows users to find what they want easily.
• It provides pre-built automation for welcome emails and abandoned carts.

Cons: 

• Small businesses will not find this platform attractive since the paid plans will get steeped quickly.
• Advanced features like automation only come with the premium plan.

Pricing: 

• Free Plan: Starts at $0  for up to 500 contacts and 1000 emails per month.
• Essential Plan: Starts at $13/ month for 500 contacts with all free features and A/b testing.
• Standard Plan: Starts at $20/month for 500 contacts with automation feature.
• Premium Plan: Starts at $350/month for 1000 contacts.

Best For:

Perfect for new and small businesses looking to increase their ROI with well-designed email marketing campaigns.

2. Brevo 

Brevo, earlier known as Schedinblue, is an email marketing service provider that helps businesses send automated emails and text messages every day. From composing influencing emails to knowing how well the campaigns perform, it simplifies all email marketing activities.

The best thing about this platform is its easy-to-use design, advanced features, and scalability capabilities. Additionaly, it also offers pre-built templates and automation to simplify and fasten the process of sending emails to clients. Brevo has everything you require– robust API, automation, and a strong deliverability rate.

Key features:

• Advanced segmentation and personalization.
• Analytics and Reporting
• Seamless Integration with CRM and other e-commerce platform 
• A/B testing
• Customizable email templates 

Pros:

• Drag-and-drop interference to simplify email campaign creation.
• Pre-built templates and goal-oriented email automation capabilities.

Cons:

• Its initial pricing plans allow automation to 2,000 contacts only.
• Its automation feature lacks folder organization. 

Pricing:

• Free Plan: Forever free.
• Starter Plan: Begins at $9/month for 5,000 emails per month.
• Business Plan: Begins at $18/month for 5,000 emails per month.
• Enterprise Plan: Custom pricing (contact Brevo to know this plan pricing).

Best For:

Brevo is an excellent choice for businesses that want to organize their transactional and marketing emails under one roof.

3. HubSpot 

Hubspot is a great platform that combines website builder, CRM, and email marketing platform.  It offers excellent email builders that are easy to use, even for someone with no design or marketing experience.  

You can also add elements like images, video, and social buttons simply by dragging them into your email from the sidebar menu. It’s also easy to drag and drop your different elements around the page, select the colours you want, and add images and logos to get your emails to match your brand voice.

Hubspot also offers a variety of email marketing features to create beautifully designed and highly personalized email campaigns. They even have a bunch of e-books and courses on email marketing to teach users how they can use Hubspot to create outstanding email campaigns.

Key features:

• Pre-built templates to ease the email creation process.
• Email Automation
• Task management feature
• Drap-and-drop interface
• Reporting and Analysis

Pros:

• Hubspot allows easy integration with CRM and other marketing tools.
• Its easy-to-use design makes it easier for small businesses to create email campaigns without any coding skills.

Cons:

• Hubspot does not offer an A/B testing feature in its starting pricing plan.
• You may need technical support or a team to use Hubspot for email marketing occasionally.

Pricing:

• Free Plan: Begins with $0 per month
• Starter Plan: Begins with $45 per month
• Professional Plan: Begins with $800 per month
• Enterprise Plan: Begins with $3200 per month

Best For:

Hubspot is an ideal choice for businesses seeking successful email marketing tools.

4 EmailOctupus

EmailOctupus is an excellent email marketing service provider founded in 2015. The platform seeks to simplify email marketing. Its intuitive interface enables companies to design, send, and track their email marketing campaign. The platform provides customizable templates for newsletters and promotional emails.

The software also features real-time analytics for tracking campaign performance in the form of open rates, click-through rates, and bounce rates. EmailOctopus is also very inexpensive compared to other email marketing solutions and offers a free plan for smaller maillists and affordable plans for large ones.

Key Features:

• Drag-and-drop email editor
• Pre-designed templates for fast email design.
• Real-time analysis
• Automation
• Segmentation

Pros:

• Easy integration with other platforms such as WordPress and Amazon SES.
• They have received great reviews from numerous users regarding their outstanding customer support services.

Cons:

• Few templates and fields that can be customized.
• It does not offer a feature to link social media accounts, which means you have to do it on your own.

Pricing:

• Starter Plan: Free with 2500 subscribers and 10,000 monthly emails.
• Pro Plan: Starts at $9 per month and is customizable based on your needs.

Best For:

Businesses searching for cost-effective email marketing solutions.

5. MailerLite

MailerLite is an email marketing services provider that accommodates all initial needs of the business. They can create any kind of email campaign with the drag-and-drop editor. Users can also build their lists by using specialized landing pages and signup forms. Transactional emails can be delivered via a third party, such as MailerSend.

It also provides email automation and personalization according to user behaviour. Abandoned cart emails are supported for Shopify and WooCommerce stores. Contact management and segmentation are also included.

A/B testing and smart delivery by time zone features allow you to refine campaign outcomes. In addition, MailerLite provides reports and analytics for you to monitor your performance.

Key features: 

• Robust list management and segmentation capabilities
• A/B testing and multivariate campaign options 
• Campaign scheduling with timezone options 
• Automation and personalization 

Pros:

• It offers multi-language support to help businesses create emails in different languages. 
• It provides 90+ pre-built designs divided into twelve different categories for easier navigation.

Cons: 

• Limited customization options, especially for forms and templates. 
• Lesser integration feature when compared to other email marketing service providers.

6. ActiveCampaign 

ActiveCampaign is a cloud software platform that integrates email marketing, automation, and customer relationship management (CRM) to assist companies to grow and thrive. It strives to simplify and automate marketing and sales procedures, enhance customer relations, drive more sales and revenue, and give data-driven insights.

The software provides simple personalization of your emails from contact information. You’re also able to split-test a maximum of five variants of emails to figure out what content performs well. And there’s even a spam test feature to identify whether emails are likely to be sent to spam.

Key Features:

• Advanced email automation
• Personalized marketing campaigns 
• Seamless integration with platforms like Shopify and WordPress

Pros:

• Its deliverability rates are among the highest in the industry.
• It is easy to use and takes very little time to use.

Cons: 

• Its CRM lacks functionality when it comes to large and complex cases.
• A complex pricing plan makes it difficult for users to choose from.

Pricing:

• Starter Plan: Starts at $19 per month 
• Plus Plan: Starts at $59 per month 
• Pro Plan: Starts at $89 per month 
• Enterprise Plan: Start at $159 per month

7. Kit

Kit initially started as a newsletter app and later expanded itself into a fully fledged email marketing tool. The tool is packed with email marketing features, including the ability to segment your list and personalize campaigns using tags, as well as A/B testing for subject lines. You can grow your customer base with customizable landing page templates and sign-up forms created to improve conversion rate. 

Further, its automation software offers a visual way to set up an email drip campaign powered by the subscriber’s behaviour. The workflow editor informs you how your sequences appear when in motion and easily allows you to modify the path customers follow. And if you’re stuck on where to start, there are automation templates for use cases such as product launches and webinars. Kit’s all-pricing plan lets you send unlimited emails and comes with live chat support. 

Key Features: 

• Email marketing automation 
• List Management
• Segmentation 
• Customizable templates 

Pros: 

• It offers a tagging system, which makes it easy to add and remove subscribers from a workflow. 
• Kit allows you to create your own landing pages even when you don’t have your own website. 

Cons:

• Limited email template choice for users. 
• Many users find it difficult to understand and implement personalization.

Pricing:

• Newsletter Plan: $0 per month
• Creator Plan: $25/month for up to 1000 subscribers
• Creator Pro Plan: $50/month 

Best For: 

Kit is a great option for bloggers and YouTubers who want to use email marketing. 

8. Constant Contact 

Constant Contact is a full marketing service provider that offers much more than just an email. Its email marketing services come with a wide range of free email templates. The platform also offers a tool to create your own branded templates automatically based on your website.

Its other email marketing features include automated responses to subscribers and A/B testing for subject lines. You can also manage social media activity from the platform, such as post scheduling, running ads, and instant response to customer queries. 

Key Features: 

• Pre-built email templates 
• Easy-to-use landing page builder
• Email marketing automation 
• Easy Integration 

Pros:

• It allows easy creation of email marketing campaigns with no coding or previous email marketing experience.
• Large library of customizable email templates and newsletters to match your business needs. 

Cons:

• It can be expensive for businesses with large contact lists. 
• The platform falls short when it comes to automation options. 

Pricing:

• Lite Plan: Begins at $12 per month for 500 subscribers 
• Standard Plan: Begins at $35 per month for 500 subscribers with advanced functionality 
• Premium Plan: Begins at $80 per month 

Best For:

Businesses are looking to run their whole email marketing from a single place. 

9. AWeber 

AWeber email marketing service provider comes real handy for beginners. It offers various features like a drag-and-drop editor, an AI-powered design assistant, and an extensive library of email templates. The best part about this tool is it uses your website and social media accounts to build on-brand templates for your business. 

Its email automation features allow businesses to run a campaign on autopilot mode, including drip campaigns for launching new products. All its templates include sign-up forms, so you can automatically tag subscribers from each form to keep your lists under better control.

Key Features:

• Split Testing 
• Autoresponder functionality 
• Landing page builder
• List management
• Easy integration with third-party app
• RSS to email templates

Pros: 

• 24/7 live chat support even on the free plan.
• Easy drag-and-drop editor to build emails and landing pages in just a few minutes. 

Cons: 

• Its automation feature is a little basic. 
• Work slower than other email marketing service providers. 

Pricing: 

• Free Plan: $0 for up to 500 subscribers
• Lite Plan: Starts at $12.50 per month
• Plus Plan: Starts at $20 per month 
• Unlimited Plan: $899 per month 

Best For:

AWeber is ideal for anyone who wants a simple solution to send out newsletters and use autoresponder to send automated emails. 

10. GetResponse 

GetResponse is an email marketing service provider that offers a range of email marketing tools like webinars and landing page builders. It provides users with a range of professionally designed email templates with a drag-and-drop editor. This helps in transforming your emails into engaging branded messages. 

Apart from that, you can also create and manage Facebook ads using the built-in tool and free templates. The site even has tools for hosting your own webinars. The conversion tunnel feature assists you in bringing everything together with pre-designed automated sales funnels for various industries and intentions.

Key Features:

• Visual email editor
• 100+ pre-designed templates 
• Automation capabilities 
• Autoresponder

Pros:

• AI-powered tools to create instant amazing emails, landing pages, and websites.
• GetResponse claims to have a 99%+ deliverability rate.

Cons:

• Its website and landing pages are not very flexible. 
• Some advanced features like automation only come with higher-tier plans. 

Pricing:

• Starter Plan: $19 per month and lets you send an unlimited number of emails to up to 1,000 subscribers.
• Marketer Plan:  $59 per month for up to 1,000 subscribers.
• Creator Plan:  $69 per month for up to 1,000 subscribers.
• Enterprise Plan: Custom pricing 

Best For: 

GetResponse is a good option for someone who needs an all-email marketing solution in a single place. 

11. Klaviyo

Klaviyo is particularly designed to cater to the needs of online companies or platforms. It has advanced email and SMS features to assist marketers in generating more revenue. You can even personalize your email with product suggestions and dynamic blocks.

In addition, the software also allows tracking of website interaction and events that you can use for emails and segment your customers. All customer data is fed into individual profiles and CRM, where you can delve deeper into knowing customers.

Key Features:

• Integration with Facebook, Instagram, and Shopify platforms.
• Easy campaign templates
• Advanced analytics and reporting
• Customer segmentation

Pros:

• It offers multiple design and style options to set up targeting and behavioural settings in an easy manner.
• Advanced analytics platform for successful email marketing.

Cons:

• Klaviyo’s customer support service often takes longer time to respond.
• It might be difficult for beginners to get started.

Pricing:

• Free Plan: Free to use 
• Email Plan: $45 per month and lets you send 15000 emails per month.
• Email + SMS Plan: $60/month and lets you send over 15000 plus emails.

Best For:

Best for online businesses seeking advanced and customized email marketing solutions. 

What to look for in a good email marketing service provider?

Selecting an email marketing service provider for your business is similar to choosing a business partner. In both cases, you need the one that can be trustworthy and support your business goals. Good email marketing tools will offer features like email builders, personalization, and pre-built email templates. 

Here are some of the key features that you must consider while choosing the one for yourself:

1. Transactional emails

Non-promotional messages like password reset, shipping updates, and payment confirmation are essential for customers. Such messages keep customers updated and run everything smoothly. 

2. Customer segmentation

Your email marketing service provider must provide a segmentation feature to target specific customers. You can use it to personalize marketing campaigns to achieve the best results. 

3. SMTP server

The email marketing platforms that possess their own SMTP servers and provide good deliverability are good options to go with. It makes sure that your emails end up in the inbox and not spam. This is crucial for the mass campaign sending.

4. Integration with your other platform 

Plugins assist you in integrating with third-party tools and enhance the functionality of your email marketing tool. So whether you want to sell on Shopify or WooCommerce, it makes all of them possible. 

5. Email lists

Creating an email list is a must-have feature. You can then easily build campaigns targeting your lists (such as “newsletter subscribers”). Well-designed email list makes sure that you are sending the correct emails to the right person.

6. Signup forms

An important feature for lead generation. Signup forms are placed on your website and social media to find new leads and build your email list.

Frequently Asked Questions

Q1. What is an email marketing service provider?

A. Email marketing service providers are the platforms that help businesses create, send, and track email marketing campaigns. They generally provide subscriber management tools to manage email lists, automation features to trigger campaigns, and a drag-and-drop editor for email creation. 

Q2. What are the must-have features to look for while choosing an email marketing service provider?

A. You need to ensure that you can send both emails and transactional messages through the tool you select to simplify workflow. Some other factors you must consider are marketing automation, easy integration with CRM, and platforms like Instagram and Facebook. 

Q3. Is email marketing still worth using?

A. A big yes, email marketing is still worth the time and effort, especially for small and new businesses. The reason behind this is its higher ROI than other marketing channels. 

Q4. What types of business email marketing is suitable for?

A. Email marketing is suitable for every kind of business. But, to be more precise it is ideal for entrepreneurs and SaaS businesses. It helps businesses grow and improve their ROI through using different marketing tools and features. 

Q5. How can I get started with email marketing?

A. To get started with email marketing, it is important to know your business goals and needs. After that, you need to choose an email marketing platform that fits your budget, email list size,e, and required features. 

Conclusion

While choosing email marketing service providers, it’s important to bear in mind your specific needs and goals. It can be advanced automation and segmentation capabilities a wide range of email templates that you can easily edit to fit your brand, or additional tools for multichannel campaigns. 

Each email marketing solution will offer different plans and pricing structures. So, we recommend doing proper research to know how much each platform costs for the features and the number of contacts you plan to send campaigns to. The best email marketing service provider for your business will not only help you grow but also remain a viable solution as your needs develop. That’s all for this blog. Meet you next time with more such informative blogs.

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