Are you tired of sending emails that are often ignored? Searching for the best ecommerce newsletter example and ideas to supercharge your email marketing? Then, you’re at the right place. 

As other marketing strategies fall out of favor, one has to ask: why do newsletters remain enduring? Well, newsletters are not just emails but powerful tools that help e-commerce communicate effectively, drive sales, and boost customer engagement. 

It keeps subscribers abreast of your business or product without being too “sales.” It also allows subscribers to interact with the brand in their own way. 

But there is a catch. Your e-commerce newsletter messages must remain up-to-date, competitive, and fresh to keep readers from hitting the “ Unsubscribe” button. When you’re creating new email content on a daily, it’s easy to lose sight of your creativity. 

In this blog, we compiled the best 15+ e-commerce newsletter examples and ideas to assist you in promoting your brand. Ready to make waves in the busy waters of email marketing? Let’s begin.

What is an E-commerce Newsletter?

An ecommerce newsletter is an email message that online businesses send on a regular basis to their subscribers to promote products, build relationships, and drive customer engagement to boost sales.

Above all, the worth of an e-commerce newsletter is in keeping customers coming back and fostering loyalty through repeat purchases that come with revenue.

What makes a good newsletter? Simple: It has to be interesting, enjoyable, and worth reading. But hold on—you left out the most vital ingredient. What’s that? Consistency! Regular news delivery to the subscribers will also promote your brand visibility and trust.

Sadly (or fortunately – depending on your outlook), bright hues and a neat layout don’t qualify anymore. That’s why brands are always wondering how to differentiate themselves and provide new e-commerce newsletter content, whether it is stunning images, imaginative copy, or never-before-seen offers that grab and address subscribers’ problem points.

Advantages of Using Newsletters for E-commerce Business

Having an email newsletter as part of your digital marketing strategy can give you loads of advantages. Some of the benefits of using e-commerce newsletters are given below:

1. Build Relationships With Your Subscribers

One of the best ways to stay in touch with your subscribers is with an email newsletter. It can be very time-consuming to keep up with all your contacts on your phone through text messages and calls.  Instead, your clients can join your email list. It’s an incredible way to develop relationships with your readers at scale.

2. Establish Company Value

Over 80% of individuals prefer to purchase from a business that shares their values. Email newsletters in e-commerce establish trust and credibility by accomplishing more than promoting sales. You can convey helpful content, such as behind-the-scenes, partner profiles, weekly tips, or information about your suitable social activities.

3. Keep Your Brand Top of Mind

Newsletters are not blast emails that you send once. Instead, they are delivered at regular intervals, which makes customer and brand interaction more common. Regular contact establishes your brand awareness.

In addition to recognizing your brand colors and logo, subscribers will become accustomed to you and your business values. And, naturally, you’ll be the first thing to come to mind when they want to make a purchase.

4. Increase Website Traffic

Another advantage of a newsletter includes driving traffic to your website and making you more independent of paid ads and SEO.  Most newsletters tend to have a link or two pointing to their site. There are also newsletters that feature blog post roundups with links to the full post.

However, aside from blog articles, you can refer subscribers to your products or services pages. Or suggest applicable content found on your site.

Significant types of e-commerce Newsletters

Now that you know about e-commerce newsletters, it is time to look at their types. Before you design a newsletter, you need to define your marketing objectives so that you can select the appropriate eCommerce newsletter type.

It is essential as sending the random newsletter to your new subscribers will be viewed as spammy and can lead them to unsubscribe.

Below are some of the most common eCommerce email marketing types that e-commerce businesses can use to target their potential customer:

• Welcome emails
• Abandoned cart emails
• Product recommendation emails
• New product launch newsletter
• Birthday emails
• Back-in-stock emails
• Review and feedback emails
• Educational newsletter

Despite the fact which one you select, the thing is, you must remain creative and deliver fresh content to your subscribers to keep them engaged. Additionally, you can also offer exemplary service to get your work done.

Top 10+ Best Ecommerce Newsletter Examples

Many online marketing strategies make good use of e-commerce newsletters. Therefore, it’s no surprise if there’s more than one excellent example of them.

Browse through some of our favorite newsletters from successful email marketing campaigns and get inspired to create one by yourself:

1. Spotify 

Subject Line: “Welcome to Spotify – Press Play on Your Favorites”

Welcome emails can drive open rates up, create a positive first impression, and even convert them into new customers. Right from the start, Spotify employed a simple newsletter introduction to welcome users to sign up. This is a very simple but effective tactic that makes individuals feel appreciated.

What makes this such a good welcome email is employing big fonts to emphasize the discount percentage and the code they provide as a thank you for signing up.

Why It Works:

• Employment a friendly tone to welcome and thank users for being part of their community.
• Bold fonts that draw readers’ attention towards offers and discounts.
• High-quality visuals representing the brand to acquaint customers with new products.

2. Cheeks & Co

Subject line: “Arch Angels: Your Brow Glow-Up Awaits.”

As ecommerce is all about selling and purchasing products, it is logical that ecommerce newsletters usually revolve around sales. However, ecommerce companies shouldn’t turn their messaging about sales every day. There are plenty of alternative innovative ways to promote your products.

Cheeks & Co’s newsletter is a wonderful promotional & informational newsletter. They have done an excellent job by combining product offerings with insightful beauty information. Rather than asking their customers to just buy their brow and lash services, they’re promoting it via a contest instead.

Simply put, their subject line is also interesting and strategic. The word “Arch Angles” very smartly resonates with the term eyebrow shaping, and ” Your Brow Glow-Up Awaits” promotes curiosity and excitement among subscribers.

Why It Works:

• Its high-quality images and minimalist design make the newsletter engaging and attractive.
• Including Call-To-Action (CTA) like “Book Now” encourages and makes it easy for readers to take further actions.
• The simple design and structure of their newsletter make it easy to read and understand.

3. Ashley & Co x Cure Kids

Subject line: “Meet Eva: Our Inspiration Behind the Limited-Edition Eva Edition.”

As 40% of companies (we suspect the remaining 60% just haven’t gotten around to it yet) would attest, charity partnerships are a key part of their business strategy. Joining your brand and charity interests and expertise together serves to further mutual objectives and cast a positive light on your reputation. But it doesn’t have to be a two-person operation.

In this newsletter, Ashley & Co. has featured its partnership with Cure Kids to launch its new Eva Edition. Here, they have introduced a Wonder Washup and Soothe & Zap sanitizing cream specifically designed, both of which are enhanced with special, healing ingredients selected by Eva. This limited collection was inspired by Eva, a brave little girl with a life-long health condition, who helped choose the healing ingredients for these products.

Ashely & Co’s newsletter has made their people aware of the cause and invited them to participate. Such genuine work together builds strong bonds you won’t get elsewhere.

Why it Works:

• A simple way to help guarantees greater customers are willing to do so.
• Putting a face to the cause makes it more accessible and more interesting.
• Genuine storytelling helps brands make content more relatable and connect with their emotion.

3. Adidas

Subject line: “Conquer Every Trail: The New Skychaser GORE-TEX is Here!”

This Adidas newsletter example is concise, brief, and to the point, which is precisely how product launch emails should be. You don’t want too much clutter — otherwise, you’ll drive people away from the product you’re attempting to sell.

Adidas instantaneously identifies the top specs of the Skychaser GORE-TEX using great-quality photos and presents the primary USPs. It offers its LIGHTSTRIKE midsole for added grip and water resistance and Continental™ rubber outsole for optimum grip.

Besides, the email sets time sensitivity in tone by promoting as available and opening up direct paths to the product page to help customers make direct purchases instantly. The promotions also come sweetened by being peppered with energizing terms of “Conquer Every Trail.” It captures Adidas TERREX’s spirit for adventure, so this makes the newsletter powerful and convertible.

Why it Works:

• Imagery at its best for unveiling the new product.
• An attractive email design and subject line will make the customer open the email.
• Emphasizing the features to inform customers of what makes it an essential product.

5. Coco-Cola

Subject line: “The Magic of the Holidays Starts Here – Join Us on a Festive Journey!”

This kind of seasonal promotional newsletter is ideal for click-through rates, conversion rates, and sales.

CoCo Cola employs inviting language such as “Holiday Starts Here” to persuade subscribers to buy ahead of Christmas. In this newsletter, they have chosen the Christmas and winter holiday periods and used the surprise element. Additionally, to make it more interactive for users, they have used AI to personalize experiences to allow users to interact with a virtual Santa Claus and build a virtual snow globe.

Why It Works:

• Coca-Cola appeals to nostalgia and tradition to invoke a sense of warmth and familiarity to connect with the audience.
• Use red to give your email a holiday and Christmas vibe.
• Eye-catching product visuals of the product to encourage customers to open emails.

5. Nike

Subject line: “Your Exclusive 20% Off – Limited Time Only!”

Discount newsletters are ideal for converting visitors into new clients and generating sales since people love a deal. Nike is able to spark urgency even from the subject line. That, in turn, will surely boost their open rates.

To top it off, the company employs a vast, bold font to inform the recipients that the deal is only available for “Limited Time,” which creates even more urgency.

In this case, the 20% discount appears secondary to the news that the discount will not last long. Nike gets across this with slogans such as “Gear Up and Save.”

Why It Works:

• Use words that create a sense of regency and encourage the visitors to click on CTA.
• Implementation of CTA like “ Shop the Sale Now” to encourage individuals to click on the product.
• Engaging subject line to attract customers.

7. Paro’s

Subject line: 5-star reviews: “So simple and quick to assemble…”

To establish yourself as a trustworthy brand and increase customer loyalty, what can be better than using customer reviews and testimonials? Then, transform them into a customer review email to demonstrate to your recipients what others say about your products.

In the eCommerce newsletter example above, Paro utilizes social proof to drive its engagement and conversions. The 5-star design element in eye-catching orange reminds subscribers of their best ratings even before they get to read the rest of the content.

They also use a bold and attention-grabbing visual showing a plate full of their tasty kitchen, which makes the reader want to have a taste. The image is followed by a CTA button that prompts the user to try the product.

Lastly, Paro adds an actual customer review to encourage potential buyers to give their product a try.

Why It Works:

• Great customer reviews that highlight the reasons why customers choose the brand or product.
• Credit to the original source maintains transparency and increases credibility.
• Creative design with bright colors grabs the attention of viewers.

8. Kizik’s

Subject line: “Your Kiziks Are Lonely.”

As per statistics, 69% of online carts get abandoned on average. An abandoned-cart email, however, like that of Kizik’s, will make you pull users to your eCommerce site again and induce them to purchase.

The subject line of this email slightly plays with the emotions of the user by stating, “Your Kiziks Are Lonely.” This is an excellent solution for pulling people in. Then, when you open the email, Kizik alerts you to the fact that you forgot some shoes in the cart with a big, bold letter and an image of shoes.

There is also a prominent image of the specific pair of shoes that you had intended to purchase, along with the price and an offer to encourage you to have another look.

Why it Works:

• Eye-catching visuals of products and pricing to remind users about the products they forget.
• The use of bold and clear CTA buttons makes them stand out in the background and attracts users to take immediate action.
• Discounts to attract subscribers and encourage them to make a purchase.

9. Endota

Subject line: “A new look for Endota to continue to nourish and nurture you.”

A great brand is a dynamic brand. Let your subscribers be along for the ride and see the enhancements. Post rebranding announcements to establish transparency and inclusiveness. Make the subscribers feel like insiders, and reciprocate by being admired for your candor and transparency.

The new look or feel of your brand also generates buzz and anticipation. As the saying goes, out with the old, in with the new!

Why it works:

• A photo of a smiling individual gives a sense of a positive reaction.
• Rebranding is employed as a metaphor for self-fueling, which is highly in keeping with the brand values.
• Instead of describing the entire rebranding process in a single newsletter template, it provides a reason for it and encourages readers to read more on the website. 

10. Rare Beauty

Subject line: “Our treat: 10% off your $40+ CAD order.”

This is another great example of a time-limited offer that you should take into consideration.

Celebrity beauty brand Rare Beauty explodes into the inboxes of customers with an unbeatable discount-led subject line: ” Our treat: 10% off your $40+ CAD order.” It invites users to take advantage of the offer, which is time-limited only.

By employing lines such as “Limited Time Offer” and “Ends Tonight,” they develop a feeling of urgency among their subscribers, and it becomes impossible for them not to click the CTA. They also employ an easy design where the product is positioned in the center of the email, embedded in lovely colors. According to research, clients are likely to purchase products whose supply is limited or is in the market for a short duration.

Why It Works:

• The words “Our treat” create a feeling of belonging and involvement among subscribers.
• Strong Subject line to increase open rates.
• A clean email newsletter design gives the product a good look.

11. Fae Beauty

Subject line: “Not just for the bold, we’ve got a red for everyone.”

New product launch newsletters are ideal for creating interest and buzz. Not only do they reveal something new to your audience, but they can increase your open rates, click-throughs, and conversions.

The bright color scheme of the design picked by Fae Beauty is in line with its brand image and is attractive to the readers. Additionally, the visuals easily convey their new product, Lip Whip, making them recognizable and memorable.

Why It Works:

• Using high-quality visuals displays new products very well.
• Strong CTA placed strategically under visuals to motivate subscribers to use new products.
• Attractive email design in line with the brand image.

Ecommerce Newsletters Ideas

Now that you have seen and understood e-commerce newsletter implementation and usage through examples, let’s look at some ideas to include in your masterpiece:

1. Seasonal and Holiday Themes

Who would have ever imagined that a good old calendar would turn into a never-ending inspiration for e-commerce newsletter ideas? But, guess what they possess. During the major holidays, your subscribers will be looking forward to receiving festive-themed email content (ideally with a nice offer included), so sending one is a no-brainer. The catch? 

Meanwhile, other companies will be flooding your customers’ inboxes, promising to drive you out of business. One obvious solution to this is producing breathtaking content that grabs attention. Also, opt for a less busy time and takke advantage of the surprise factors.

2. Deals and Discounts

Deals and discounts are fantastic and big things in the world of email marketing.  We all live for the thrill of signing up for a newsletter to get 10% off our first purchase, and there’s a reason companies keep doing it. 

Discounts via email are easy, tried and tested, and a breeze to execute. You can create drip campaigns and automated triggers within your CRM to blast templated emails with coupon codes.

3. A behind-the-scenes look at your company

There are multiple ways your company can show BTS content, such as through email newsletters. And, to be honest, people love them. But how? You can do this by placing images of your company’s past events, happy hours, or video montages of coworkers talking about their favorite things about your firm. 

Moreover, you can use the newsletter material to preview blog posts describing your company values. Either way, readers can enjoy a glimpse behind the curtains and keep your business in their minds. 

4. User-Generated Content (UGC) Display

Aren’t your customers great? Show your subscribers the same – include UGC in your newsletter to show what great things your customers have done using your products.

User content adds validity to the claims about your products’ benefits. By showing real people using it and its positive results, it convinces others to buy and try it out. Better still – the content remains flexible and distinctive yet attracts the attention of those looking for ‘the unfaked.’

5. Curated Content

A curated ne-commerce newsletter is like a playlist of your favorite songs. Why? Because you can put all the best content from other brands. While using the content created by others looks counterintuitive, you’re showing that your expertise goes beyond your company.

After all, you need to search through hundreds of industry-related information and pick up the most relevant stuff. That builds up a vision of an expert, a thought leader, if you would rather call it so. For that, it generates word-of-mouth between interested subscribers, further promoting your brand name and leads.

How to Build a Successful Ecommerce Newsletter?

Making an effective e-commerce newsletter involves the following:

1. Determine the purpose of your newsletter

Prior to creating an e-commerce newsletter, you have to determine what you want to achieve with your newsletter. Either if you are looking for additional traffic on your site or for a higher name awareness, you must choose what you ultimately intend so that you are focused. A clear-cut aim in your head enables you to publish articles that will pay off in a specific direction.

2. Select an email marketing software

Now, select the proper email newsletter platform that will suit your business needs. We must remember here that the platform we are about to use will either further or hamper the success and deliverability of your email marketing campaign. That is why we are attempting to select a platform with good email deliverability, sufficient pre-designed templates, and simplicity.

3. Build your email list

Gathering an email list is another extremely key part of building an email newsletter. You can’t produce a successful email newsletter if you don’t have a well-thought-out plan for gathering email addresses to start with. If you don’t, then bring in contacts to your newsletter provider to mail out to the appropriate individuals.

4. Choose your email newsletter template

As you select your newsletter template, remember your campaign purpose. No matter if you are putting out newsletters on a weekly, monthly, or quarterly basis, you don’t want to be constantly redesigning the format for your email. With a template, you can just fill in the information to your template, and you’re on your way.

5. Design your newsletter

It is time for the best part of the process — composing your newsletter. Your content should be readable, interesting, and useful to the purpose and intention of your newsletter. To make it more appealing to readers, include elements like high-quality visuals, nice and bold fonts, and CTA buttons.

6. Test and optimize

If you are not testing and optimizing your email newsletter on a constant basis, you likely are leaving money on the table. Second, consumer behavior is always shifting. By testing campaigns and adjusting, you can remain ahead of the curve. 

You can test your email newsletter by means of A/B testing. Some of the things that you can text include call-to-action buttons, font style, visuals or content layout, and headings.

7. Schedule and Send

Hurray! You’ve created an interesting e-commerce newsletter that will draw your subscribers. But wait, I haven’t finished yet. Step ahead to the last step by scheduling and sending it out. These steps will make sure that the email newsletter will reach the correct audience at the correct time.

Best Practices for E-commerce Newsletter 

Here are some quick tips that you can consider while creating an email newsletter: 

1. Clear purpose: Newsletters need to have a measurable objective, like driving sales, reengaging lapsed customers, or sending updates.
2. Mobile-friendly design: Newsletters need to run well on every device, particularly mobile.
3. Call to action (CTA): Make CTAs clear that tell the subscriber what to do next, e.g., “Book Now” or “Sign Up Now.”
4. Data-driven strategy: Great email campaigns experiment with different design elements constantly so as to create maximum interaction.
5. Interactive subject lines: Experiment with going the extra mile to craft engaging subject lines that will encourage users to open your emails.
6. Brand consistency: All of your design elements should reflect your style and tone so as to be consistent.

Frequently Asked Questions 

Q1. What is an E-commerce newsletter?

A. An ecommerce newsletter is an email that online businesses send periodically to their readers, marketing products, building relationships, and causing customer interaction towards sales enhancement.

Q2. Is an e-commerce newsletter still an effective marketing channel?

A. The response is yes. Email newsletters are simple and effective even today if utilized in the right manner. With open rates as high as 40% in some industries, newsletters offer a streamlined connection to your audience without any distraction from other online media.

Q3. What is the first step in sending email newsletters to my subscribers?

A. To begin sending email newsletters, you initially have to select an email marketing platform. Then, design your newsletter and create your email list. Next, schedule and send it to your subscribers. To learn each step in detail, you can read above.

Q4. What is the best time to send an e-commerce newsletter?

A. You will need to experiment with your audience to determine the optimal time to send an email to your business. But, in general, keep it on weekdays (Tuesday, Wednesday, and Thursday). As far as the time of day, use about 8 am, 1 pm, during 4 pm-6 pm. Don’t send ecommerce newsletters on holidays.

Q5. How can I measure my E-commerce newsletter performance?

A. You can immediately measure the performance of your email newsletter by gauging the metrics of click-through rate, conversion rate, and open rate.

Conclusion 

Now that you have seen a few of the best e-commerce newsletter examples, it’s your turn to create one. The best newsletters are the ones that serve specific purposes, have compelling subject lines, and have designs that resonate with their particular audiences. If you wish to make the process a bit more simple? Try utilizing an email marketing software that offers ready-to-use ecommerce templates. 

Although each newsletter is unique, companies need to apply consistent branding and responsive design in order to be competitive. Even better, when they use personalization features such as named subject lines and customized product recommendations, they are bound to generate more open and click-through rates. 

Get started today by designing the ones that most appeal to your business objectives, and don’t forget to use our tips and tricks.

Also Read: Top 5+ E-commerce Platforms for Dropshipping